5 Lead Magnet Ideas for Marketing
To be successful in marketing, you have to have an email list. But how do you get people to sign up? One way to do this is by using a lead magnet, which offers potential customers something of value in exchange for their contact information and email address. Use these five lead magnet ideas for marketing to create your lead magnet today! If you're looking to market online, it's essential to understand what lead magnets are and how they can help your business succeed online.
1) White Paper
White papers are educational tools with the primary purpose of providing readers with valuable information. Typically, these documents cover broad topics and often include data to support their points. White papers are traditionally distributed by email but can also be placed on websites as downloadable PDFs or social media. Research shows that people who download a white paper from your website are 55% more likely to purchase from you than those who don't download it! Even if you're not sure what a white paper is yet, I recommend using one as a lead magnet because they work.
2) Toolkit
People want to know how to use your product or service, and a toolkit can help you establish thought leadership in your field by providing your customers with valuable tools. Another benefit of a toolkit is that it gives people options when they're trying to decide on their purchase. They might not know what they need until they see what you have available. By offering multiple products/services in one main download, you can keep interested parties coming back for more without getting too pushy about making an immediate sale. Toolkit downloads are incredibly versatile, so it shouldn't be challenging to put together something that suits your needs while also engaging potential customers and increasing brand awareness. If you don't think a toolkit will meet your business goals, try creating ebook(s) instead. An ebook has many benefits as a toolkit but makes it easier for people to digest information because they read at their own pace rather than clicking through step-by-step instructions.
3) eBook
An eBook is probably one of your best options. It's easy to make, of real value to your customers, and they're highly shareable (your customers can easily pass on an eBook they find helpful to their network). However, if you want to hit it out of the park with your lead magnet idea, then consider offering something longer than an eBook. You can provide step-by-step training videos on how to use your product or service, for example. Or how about some eBooks that are just excerpts from a larger book? The point is you want your lead magnet gift—whatever form it takes—to be something that will benefit people.
4) Video Series
If you want to get specific, create a video series with several parts of equal length. For example, one component could cover things like getting started, while another focuses on different ways people can use your product. Just make sure you tie everything together, so there's still a cohesive narrative! You can also split it up by customer persona (such as marketing agency owner or sales rep at XYZ company). Offering videos in segments allows potential customers to consume them on their own time, rather than watching an entire training video all at once. It also gives them something visual to follow along with while they learn about how your product works.
5) Free Sample
A free sample of your product is an effective tool for marketing. It allows potential customers to try out your product or service before committing, leading to higher conversion rates down the line. Free samples are also a great way to encourage word-of-mouth advertising since customers are more likely to recommend something if they have direct experience with it. While your business model will determine how you set up your free sample campaigns, some common elements are worth considering when creating yours:
What kind of product or service you're offering.
What kind of incentive would be most beneficial to customers.
How do you plan on distributing your sample?