Branding is a critical element of any marketing strategy and essential for new brands or products just entering the market. Effective branding can help your brand or product stand out in a crowded marketplace and create a strong connection with your target audience. In this article, we'll discuss why branding is essential for new brands or products and offer tips on developing a solid brand.

As a marketer, understanding your audience is critical to achieving success. One effective way to gain insight into your audience is by creating personas. Personas are fictional characters representing your ideal customers based on research and data. They help you develop a deep understanding of your target audience, which can help you create more effective marketing campaigns.

This article will discuss why creating personas is essential for marketers.

YouTube is a powerful platform for small businesses to engage with their audience, showcase their products or services, and build a loyal following. Here are some tips on how to make YouTube videos for small businesses that get engagement.

Are you looking for ways to leverage paid social media to boost your inbound content marketing? This blog post will discuss the importance of using paid social media in your inbound content marketing strategy and provide actionable tips to help you get started.

It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

A picture can say a thousand words, but if your eCommerce product photography isn't up to snuff, none of your product descriptions will matter. Bad product photography can make your store look cheap and unprofessional. Keep these five product photography rules in mind as you prepare for the holiday season and update your store inventory.

We've all seen businesses have lackluster sales around the holidays, even though they have great products or services that would be useful to their customers and perfect for the season. If you don't want to be one of those businesses, make sure you start your holiday marketing early and prepare your strategy so that when it comes time for your customers to decide on which holiday gifts to buy, you'll already be top of mind. Here's how to do it right.

If you want to build your brand, you may be tempted to ignore social media and focus on more traditional marketing methods. We have three reasons why ignoring social media in brand building is a huge mistake and why social media can help you improve your brand awareness in ways that no other method can.

Coworking spaces are great if you want to network with other professionals, exchange ideas, and even find business partners. However, do they live up to the hype?

Whether you're running your own small business or you have to market your company's products, selling during a recession can be difficult. People are worried about saving money; they aren't spending frivolously and throwing cash around on impulse buys like some people tend to do when times are good.

Search engine optimization (SEO) and search engine marketing (SEM) are two terms you might hear bandied about if you work in marketing or advertising, but what do they mean?

Marketing your content is challenging. Not only do you have to figure out what to share with your audience, but you also have to worry about how you will get it in front of them. If you're not using social media, then you have to rely on writing guest posts, submitting articles, or contacting influencers who might be interested in sharing your work.

Generation Z was born between 1997 and 2012, making it the most recent generation in our society today. It makes up roughly 26% of the US population, which means Gen Z already surpasses millennials and Generation X as the largest generation group in America. That also means that no matter what you’re selling, Gen Z will be your most significant target market moving forward, so if you aren’t prepared to meet the needs of this generation, you’re going to fall behind your competitors who are now reaching out to this massive demographic.

If you’re in the business of marketing or growing your brand, you’ve probably considered starting a podcast before. And if you’re anything like me, you haven’t done so because it seems too hard to do!

When you take advantage of all of Facebook’s targeting capabilities, you can find your ideal customers faster and more efficiently than other social media platforms. Whether through their demographics or interests, businesses can figure out exactly who they want to reach.

A logo is a symbol that represents your company, brand, or organization in the same way that a person’s name represents who they are. Your logo clarifies what your brand stands for and helps potential customers identify you with confidence in your product or service. While it may seem evident that creating a logo is one of the first steps when you’re starting a new business, you may not be aware of precisely what goes into that process and how important this step is.

If you’re like most people, the idea of outsourcing makes you nervous, especially when it comes to your business and its most important operations. However, outsourcing doesn’t have to be synonymous with cheap labor and poor quality; instead, it can help you harness the power of your zone of genius by freeing up your time to focus on what you do best—designing and selling your products or services—while allowing experts who are better at their particular tasks to handle the rest.

Many business owners don’t realize just how vital search engine optimization (SEO) is to their website and how it affects the number of visitors they get from Google, Bing, Yahoo, etc. For example, if your website isn’t optimized for the keywords people are searching for on those search engines, it’s unlikely that you’ll appear in search results on them at all.