The Zone of Genius and Outsourcing

If you’re like most people, the idea of outsourcing makes you nervous, especially when it comes to your business and its most important operations. However, outsourcing doesn’t have to be synonymous with cheap labor and poor quality; instead, it can help you harness the power of your zone of genius by freeing up your time to focus on what you do best—designing and selling your products or services—while allowing experts who are better at their particular tasks to handle the rest.