What is Your Brand Voice?

What do you sound like? Is it fun and exciting, or does it come across as stuffy and boring? Or maybe it's a little bit of both. Your brand's voice should be authentic, true to what you believe in and who you are, while also being relevant to your audience's needs and wants. In this post, we'll take a look at what exactly your brand voice is and why it matters in business, as well as how to make sure you have the right one.

Brand Voice Examples

Knowing your brand voice can help you with many marketing-related tasks, including email writing, social media posting, and advertising copy. Below are some examples of different brand voices. Notice how each stands out in its way—that's what good branding does for you! Remember to keep in mind your company's culture when choosing a voice that fits who you are as a company. For example, if you're an analytics firm that prides itself on being straightforward and driven by data, it might not make sense to adopt an informal tone in your branding. Instead, find something else that distinguishes you from competitors while remaining consistent with your identity. Ask yourself these questions: What do we value most highly? How do our customers describe us? Are we conversational or more traditional? Once you answer these questions about yourself (and remember they don't have to be consistent throughout all channels), go ahead and formalize them into what makes up your unique brand voice.

How Do You Create a Brand Voice?

Creating a brand voice isn't just about defining your brand's characteristics—it's also about what kind of relationship you want to have with your customers. Do you want to be an authority figure, or do you want to come across as friendlier? For businesses that operate in a local area, defining your local identity might be vital to making sure clients trust you. Whatever your vision for your brand, make sure it comes through in all of your marketing efforts. Defining your voice doesn't have to be complicated—look at examples from other brands and see which one fits best for you.

Why Does It Matter If You Have a Brand Voice?

The overall tone and style of your marketing should be consistent. If you have a brand voice, it will help guide decisions about how you market so that you're not all over the place. In addition, consistency builds trust with customers--and they're more likely to take action because they feel as though they know who you are and what to expect from you. When done right, branding adds transparency to any business - helping potential consumers see precisely what they'll get when doing business with you... And gives them no reason to shop elsewhere.

Is It Important to Develop a Brand Personality?

It's time to come up with your brand personality, which will help determine your brand voice. And to do that, you have to look at where you sit in relation to your target market. If you want to be professional and formal, for example, your voice should mimic that attitude. But if you want a more conversational tone that speaks directly to customers, then use colloquial language and avoid industry jargon whenever possible. Avoiding technical terms and buzzwords shows people they can trust you and helps develop a personal relationship between customer and business. Remember: having a consistent brand personality also means that every piece of content you put out there represents your company, so keep it all cohesive!

Developing a Personal Tone on Social Media

When it comes to social media, not all brands are created equal. Some adopt a casual tone that feels natural and relatable; others take a more serious approach. The brand voice you choose reflects your personality and your company's values. If you're still trying to develop an online persona for your brand, here are three questions to ask yourself: Who am I? What value do I provide my customers? How can I appealingly present these things on social media? Don't be afraid to experiment once you know how you want to show yourself on social media. Try out different posts with varying tones to see what resonates best with your audience. You may discover that you have multiple personalities!