6 Benefits of Hiring a Professional Social Media Agency
It can be time-consuming to manage social media accounts by yourself or with a small team. If done correctly, it's a full-time job that requires constant monitoring, which can take time away from your personal life or other more urgent job duties. If you are looking for social media help, consider hiring a social media agency to do the work for you! In this blog post, we'll cover 6 benefits of hiring an experienced professional social media agency. The idea of hiring an agency may seem expensive at first. Still, it is worth the investment when you consider the time it takes to run social media accounts and social media marketing campaigns!
1) The first benefit of hiring a social media agency is that they are experienced. They typically have years of experience managing social media accounts for startups or large corporations using enterprise-level tools. This means you can trust them with your account more than, say, trying to work on social media by yourself or with a small team. Any social media agency worth their grain of salt will give you the social media help and strategy your company needs to succeed!
2) The second benefit of hiring an experienced professional social media agency is their convenience. The agency can set up social media campaigns in advance and publish when the time is right, so it won't take away from your busy day/schedule when there are new posts or scheduling conflicts. Additionally, experienced social media managers will be able to make quick snackable product or event photos or videos for social media, taking away the annoying need to create numerous contracts with additional vendors.
3) The third benefit of hiring a social media agency is sentiment. They can monitor social media channels and provide feedback on your brand's performance over time through sentiment analysis tools. High-level social media agencies can use social listening to better understand your customers and provide assistance with social marketing strategies.
4) The fourth benefit of hiring a social media agency is increased brand exposure. This is a massive benefit for any brand or company of any size. Agencies use analytical reporting software to monitor all social channels, which means your posts will be relevant and targeted towards your customers or potential customers. Agencies will also ensure that every post is social media optimized, with the perfect imagery and messaging, which will help with overall brand exposure.
5) The fifth benefit of hiring a social media agency is customer service through social channels. This is an often-overlooked benefit of having a dedicated manager to manage your social media accounts. It only takes one bad experience with your brand over social media to turn a customer away forever. The dedicated manager or team can answer questions and post updates in real-time for you when your customers need them! Professional level social media agencies can respond quickly on Twitter, Facebook, or Instagram. If there is an issue, you can be responsive and nurturing to any customers on social media.
6) The sixth benefit is that they are affordable! You'll get a professional social media team for the price of one in-house social media manager's salary per month when hiring from an agency. The added convenience, experience, and knowledge base will make up for any additional expenses in terms of time and energy saved.
The decision to hire a social media agency may seem like an intimidating one, but it can be the best choice for your business. These professionals are well versed in how social platforms work and know what will work with your audience- so you don't have to! We want to help make this process as easy as possible for you. Send us a message below if you need any information on hiring a social media management company or would like to know how we at Hello Momentum can handle all of your online needs. From Social Media management, content creation, and online ads, we're here to help.