It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

If you want to build your brand, you may be tempted to ignore social media and focus on more traditional marketing methods. We have three reasons why ignoring social media in brand building is a huge mistake and why social media can help you improve your brand awareness in ways that no other method can.

Whether you're running your own small business or you have to market your company's products, selling during a recession can be difficult. People are worried about saving money; they aren't spending frivolously and throwing cash around on impulse buys like some people tend to do when times are good.

Marketing your content is challenging. Not only do you have to figure out what to share with your audience, but you also have to worry about how you will get it in front of them. If you're not using social media, then you have to rely on writing guest posts, submitting articles, or contacting influencers who might be interested in sharing your work.

Generation Z was born between 1997 and 2012, making it the most recent generation in our society today. It makes up roughly 26% of the US population, which means Gen Z already surpasses millennials and Generation X as the largest generation group in America. That also means that no matter what you’re selling, Gen Z will be your most significant target market moving forward, so if you aren’t prepared to meet the needs of this generation, you’re going to fall behind your competitors who are now reaching out to this massive demographic.

When you take advantage of all of Facebook’s targeting capabilities, you can find your ideal customers faster and more efficiently than other social media platforms. Whether through their demographics or interests, businesses can figure out exactly who they want to reach.

The conversation around AI generally focuses on three possible futures for the technology, but is it too late to imagine others?