Why Your Business Needs a Conversational AI Chatbot
Business owners are always looking for ways to improve customer service and marketing. A chatbot is a great way to do both at the same time! But chatbots can also help with other areas of your business, like sales and lead generation. Chatbots provide an always-on 24/7 customer service representative that never sleeps, can drive sales, get more leads, and engage prospects 24/7! And you don't have to worry about what's being said because chatbots are on-brand with every message sent out to customers or potential customers.
What is NLP?
Natural Language Processing, or NLP for short, is the ability of chatbots to understand what a customer says and determine their intent. This makes chatbot interactions more natural than ever before! Chatbots can now ask follow-up questions without you having to tell them how in advance, which means they're capable of understanding customers' needs better than ever before. They also offer free-flowing conversations with chatbots that sound more human--making it easier for your business's potential customers to trust you!
NLP chatbots can comprehend speech queries, distinguish between different types of user intents such as asking a question versus making an order request (e.g., "I want pizza" vs. "Can I have my pizza?"), and to form more personalized answers.
An AI chatbot is an excellent way for your business's potential customers to get in contact with you, whether it's setting up an appointment, ordering pizza, or just chatting about the weather. Chatbots make communicating easier because they don't require people to type messages out--they can talk! And chatbots help businesses by qualifying prospects and nurturing relationships with future leads. The chatbot also has other functions such as booking appointments or sending order updates if someone abandons their cart on your website. So not only do chatbots help customer service representatives handle customer inquiries 27/365, but chatbots have many other benefits too!
Additional Benefits of Having a Chatbot for Your Business:
- Chatbot conversations provide personalized customer service because they have access to data about previous interactions with a person using the same chatbot.
- Chatbots allow your customers to reach you more conveniently than if you only had a phone line, email address, or other typical contact methods.
- Chatbots are a great way to get more leads, whether you're trying to fill out your email list or just looking for new customers.
- Chatbots can be used in conjunction with marketing campaigns, like banner ads on Facebook and Google AdWords. Once someone clicks through from the chatbot, they will be taken straight into an automated chat session where they can purchase something right then and there!
- Chatbots could also help drive sales by answering customer questions about products they have already purchased. Suppose somebody has recently bought one of your items but is having trouble using it. In that case, chatbots could send them instructions on how to do so without contacting customer service—saving your business time and money.
- Chatbots can also be used to book appointments, send order updates, and recover abandoned carts so that you don't have to worry about lost revenue or customers not receiving the products they thought they ordered.
- Chatbots are a great way to stay on-brand with every message sent out because there's no risk of someone saying something that contradicts your marketing strategy (like an employee sends a tweet from their account).
Chatbots are quickly becoming a ubiquitous part of the business landscape. Any company can use them to provide customer service, answer questions and even sell products or services. Our chatbots can help increase sales and improve customer satisfaction while decreasing costs for companies with significant demand for their resources. If you're interested in learning more about how a custom AI chatbot can help your business, drop us a message below.