6 Keys to Write SEO-Friendly Content that Ranks

In an era where SEO and content marketing go hand-in-hand, quality SEO-friendly content is more important than ever. Here are some ways to write excellent, on-point web content that ranks highly in search engines.

1) Write for humans first - You should be writing for people, not the search engine spiders that read your page. Search engines want good SEO keywords on every page of your site, but they don't care about achieving their goals if it means sacrificing quality content. The most successful SEO campaign starts with a solid strategy and ends with high-quality web pages that provide the best user experience possible.

2) Use relevant keywords - You can use SEO keyword tools like Google's Keyword Tool or WordTracker to generate SEO keywords that you can use in your content. These tools will create a list of related keywords for SEO, which you should include throughout your post if relevant to the topic.

3) Use SEO keywords in headlines, subheads, and paragraph text - Use bold or italicized text for key phrases you want to stand out on the page, as well as a meta description tag with SEO-friendly keywords that will help people find your content through search engines. This is SEO 101, but it's important to remember not to over-optimize your content. Avoid keyword stuffing or using SEO keywords in a way that is not natural to the content.

4) Write SEO-friendly titles - SEO-friendly content includes SEO keywords in the title. The headline is one of the most critical elements that a search engine will use to decide what page it should show when someone searches for your topic. Please make sure you include SEO keywords in your blog post's title and make sure they are relevant to the content on your page.

5) SEO-friendly content includes a meta-description - The meta description is the text that appears below your post's title in search engine results pages. It should be SEO-friendly, and it should include relevant keywords or phrases to help people find your page when searching for information related to your topic on Google or other search engines like Bing.

6) Optimize the SEO content for other devices - SEO on mobile is different from SEO on desktop. Some SEO tools offer a "mobile" mode that will create optimized content for small screens, and in some cases, can even automatically detect your visitor's device type to serve up the correct version of your page.

There are many misconceptions about what content marketers should be focusing on when creating high-quality, SEO-friendly blog posts. The truth is that being able to produce quality and engaging content for your audience is just as important as following the rules of search engine optimization. Creating great content that people will want to read doesn't happen overnight, but if you take the time necessary and employ our team of experts, we can help you rank higher with little to no effort from you. Drop us a message below, let’s get to work!