5 Ways to Promote Your Brand on Social Media
Social media marketing can be tricky if you don’t know what you’re doing, but it doesn’t have to be as complicated as you think. The way you promote your brand on social media impacts your followers and the success of your brand as a whole, so it’s essential to learn how to promote your brand on social media in the right way and make sure that your efforts pay off. Here are three ways to do just that.
1) Post Often
As a marketer, you know that social media isn’t just for one-off sales pitches. It can help you create loyalty and rapport with your customers and provide your business with valuable insight into what consumers are thinking. However, all of that is pointless if you aren’t posting content regularly. So how often should you post? It depends on what industry you’re in—somewhere between once every three days and one time per day might be best. You’ll have to do some testing of your own to figure out what works best for your brand. That said, there are two basic rules of thumb: be consistent, but don’t bore your audience. The key here is experimentation. If something doesn’t work, try something else! The worst thing you can do is fall into a rut where nothing changes from week to week or month to month because nothing needs changing or updating. Experimentation helps keep things fresh and engaging without devolving into spam.
2) Develop Relationships
While many companies think about social media to sell, it’s one of the most effective ways for small businesses to develop relationships with their customers. Remember, sales will always be necessary, but they come after relationships—and that means having an audience that trusts you and wants what you have to offer. For example, you can provide content that helps solve their problems (but remember: you’re not selling!), like how-to articles or helpful tips. Of course, don’t forget your products! You can make customer service faster and more efficient using social media; it also makes returns easy because your customers know they can go straight to your page if they need help. Even better, they might share what you post, which exposes your brand to new people who may become future customers. Also, take time to engage with others in your industry. Commenting on others’ posts and joining groups helps establish yourself as an expert and increases your chances of building meaningful relationships that result in significant business opportunities. While social media is great for making personal connections, avoid using Facebook exclusively since potential clients tend to look elsewhere when it comes time to do business. Instead, use other social platforms where those who aren’t connected with you personally might discover you first.
3) Engage Your Audience
A fundamental tenet of social media is listening. Though it’s essential to promote your brand through your social channels, don’t forget that listening and engaging with customers and prospects is just as important as broadcasting your message. By engaging in a two-way conversation on social media, you can discover customer pain points and areas where you could add more value for your audience. Learn from what they have to say about their problems—and be sure to thank them when they do talk about how much they love your products or services! With these steps in mind, you can help drive engagement in ways that benefit both you and your audience.