Social Media Tips for Luxury Real Estate Agents
These days, social media marketing is the key to getting the word out about your luxury real estate business. And if you’re going to be successful with it, it’s essential to know your audience and tailor your message to them appropriately. Here are some tips on how to do just that.
1) Instagram
You may be surprised to learn that Instagram is by far the most effective social media platform for attracting real estate buyers. Here’s why: Instagram has over 1 billion active users, who spend an average of 30 minutes on it each day. There are three steps you should take to get started with your Instagram marketing plan for luxury real estate agents:
Search luxury real estate on Instagram to see what others in your area are doing. Following these top-notch accounts will provide insights into their unique strategies and give you some fresh ideas about how best to market your luxury properties online.
Create a business account on Instagram if you don’t already have one. When creating your profile, make sure to include your website URL, phone number(s), e-mail address(es), or any other information people might want when seeking out information about buying or selling real estate.
Make sure all photos posted to your feed showcase at least one aspect of luxury living! Be sure also to use relevant hashtags related to luxury real estate (#luxuryhomes #homeoftheweek #luxuryrealestate).
Be sure that someone else manages your account so they can post new content regularly.
2) Facebook
Facebook is a must-have marketing tool for all real estate agents, but you’ll need to put in some work before it delivers its full potential. First and foremost, make sure you set up a business page and promote it throughout your website and social media platforms. This will be your hub—your digital storefront—where clients can interact with you and learn more about who you are as an agent and your area of expertise. Next, fill out all of your contact information: Include your address and phone number so potential customers can connect with you on Facebook Messenger instantly. Lastly, use Facebook Ads to attract leads by creating custom campaigns based on specific demographics or interests. Not only will you have targeted potential customers seeing your ads—you’ll have valuable data about who they are if they do! Post regularly using industry-specific keywords that reflect what people in your niche are searching for online. Always remember that when someone buys or sells real estate, it’s usually because their house sold faster than expected - not because they had been considering selling their home before finding an agent! Be prepared when things heat up during these times.
3) Twitter
Many luxury home brokers are still hesitant to use Twitter, but it’s a valuable social network if you know how to best use it. Retweeting tweets from real estate blogs and personalizing your feed is easy to get more followers on Twitter. Retweet interesting content that resonates with your audience or retweet top-producing agents in your area. It’s also important to tweet about events, showings, and open houses, so potential buyers know what you have available. Follow prominent people in your field—brokers, developers, and high-profile clients—to build relationships with them.
4) YouTube
People spend a lot of time watching videos online. It’s more than just a pastime; it’s also an opportunity to market your luxury real estate business. Take advantage of YouTube by creating regular videos showing how you provide:
Excellent service.
Highlighting homes that sold quickly.
Giving tips on buying and selling luxury properties.
Anything else that helps potential clients learn more about you or how you can help them.
Before creating video content, think about your target audience—what are they looking for? What questions do they have? How can you engagingly present helpful information? Once you start generating regular video content, promote it across social media platforms to gain an audience. When people sign up to follow you on your social media pages, include links to your YouTube page so new subscribers can go directly there. Don’t forget to put links back to these same pages inside any videos you create. You never know where leads will come from! Even though YouTube may not be appropriate for every one of your audience members, if someone is specifically looking for property details or how-to advice, chances are good you should post some relevant videos. Use keywords to improve search engine optimization (SEO) since anyone can find your content that way. Update regularly with new information to increase viewership—and then you’ll be able to better serve future viewers who want similar info. Keep track of what videos get the most views, and make sure to add other related videos whenever possible. Be sure you’re not violating copyrights when using other companies’ footage in your marketing content. Always add a catchy title that draws attention to your intended message while incorporating essential keywords into its body text. Put a call to action at the end of each video encouraging viewers to engage with you further by leaving comments or following you on your social media accounts. Using popular hashtags in your description will draw more views, but don’t overdo it.
Get Marketing Help
How much do you want to spend on social media marketing? Whatever amount it is, make sure you invest in digital marketing to get your luxury real estate business up and running. Whether you hire an agency to handle your social media presence or outsource specific tasks like managing your Facebook and Twitter accounts, investments in marketing are critical if you’re going to see success online. Investing time—and money—in digital strategies will pay off in attracting new clients and providing them with a superior level of service.