Are You Prepared to Market to Gen Z?

Generation Z was born between 1997 and 2012, making it the most recent generation in our society today. It makes up roughly 26% of the US population, which means Gen Z already surpasses millennials and Generation X as the largest generation group in America. That also means that no matter what you’re selling, Gen Z will be your most significant target market moving forward, so if you aren’t prepared to meet the needs of this generation, you’re going to fall behind your competitors who are now reaching out to this massive demographic.