It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

A picture can say a thousand words, but if your eCommerce product photography isn't up to snuff, none of your product descriptions will matter. Bad product photography can make your store look cheap and unprofessional. Keep these five product photography rules in mind as you prepare for the holiday season and update your store inventory.

We've all seen businesses have lackluster sales around the holidays, even though they have great products or services that would be useful to their customers and perfect for the season. If you don't want to be one of those businesses, make sure you start your holiday marketing early and prepare your strategy so that when it comes time for your customers to decide on which holiday gifts to buy, you'll already be top of mind. Here's how to do it right.

Whether you're running your own small business or you have to market your company's products, selling during a recession can be difficult. People are worried about saving money; they aren't spending frivolously and throwing cash around on impulse buys like some people tend to do when times are good.

Generation Z was born between 1997 and 2012, making it the most recent generation in our society today. It makes up roughly 26% of the US population, which means Gen Z already surpasses millennials and Generation X as the largest generation group in America. That also means that no matter what you’re selling, Gen Z will be your most significant target market moving forward, so if you aren’t prepared to meet the needs of this generation, you’re going to fall behind your competitors who are now reaching out to this massive demographic.

When you take advantage of all of Facebook’s targeting capabilities, you can find your ideal customers faster and more efficiently than other social media platforms. Whether through their demographics or interests, businesses can figure out exactly who they want to reach.