Whether you're running your own small business or you have to market your company's products, selling during a recession can be difficult. People are worried about saving money; they aren't spending frivolously and throwing cash around on impulse buys like some people tend to do when times are good.

When you take advantage of all of Facebook’s targeting capabilities, you can find your ideal customers faster and more efficiently than other social media platforms. Whether through their demographics or interests, businesses can figure out exactly who they want to reach.