4 Ways to Boost Online Sales on Black Friday with Social Media
It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.
1) Utilize Facebook Live
Make the most of your Black Friday sales this year by using Facebook Live. Here are five ways you can use Facebook Live to boost online sales:
1) Promote your discounts and deals during the broadcast 2) Give viewers a sneak peek at what’s in store for them 3) Share personal stories about how much you appreciate their support 4) Answer questions from viewers 5) Create unique content for your page like tutorials or behind-the-scenes videos
#1 is a great way to promote discounts and deals that might not be advertised elsewhere. #3 is an excellent way to share personal stories because it humanizes your brand. And #5 is a perfect way to create content that will appeal specifically to your followers.
2) Offer Discounts and Deals
For Black Friday, consider offering online discounts and special online or in-store-only deals that you can post about for an hour or two at a time, alternating between posts throughout the day. Use hashtags like #blackfriday and #cybermonday when posting your Black Friday deals.
3) Use Instagram Stories
Instagram stories are a fun, creative way to promote your business during the holiday shopping season. Stories are a great way to reach people who may not be that active on Instagram and provide them with an inside look into your company. Plus, they’re a great way to share Black Friday deals. We recommend including a link in your bio so that viewers can easily find you and buy what they see.
The first way is through Instagram stories. Instagram has become a visual sharing platform; if you aren’t using Instagram stories for your business yet, you should be. While it won’t help you drive sales directly, it will keep your company top of mind throughout November and December – when many of your customers are likely thinking about holiday shopping or wishing they would have gotten that gift already.
4) Collaborate with Other Brands
Collaborating with other brands will help spread your social media presence and increase your online sales for Black Friday. Ask them for a shout-out on their social media platforms if you have any partners. You can also work together to create content or special deals relevant to your customers and theirs. For example, if you are in the fashion industry and have a partner who sells purses, ask them if they would be willing to share an outfit post in return for a link to their product page. See if they might be interested in making a collaboration sale for Black Friday or Cyber Monday.