Marketing your content is challenging. Not only do you have to figure out what to share with your audience, but you also have to worry about how you will get it in front of them. If you're not using social media, then you have to rely on writing guest posts, submitting articles, or contacting influencers who might be interested in sharing your work.

When you take advantage of all of Facebook’s targeting capabilities, you can find your ideal customers faster and more efficiently than other social media platforms. Whether through their demographics or interests, businesses can figure out exactly who they want to reach.