social media advertising, social media Gavin Sutherland social media advertising, social media Gavin Sutherland

4 Ways to Boost Online Sales on Black Friday with Social Media

It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

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