It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

We've all seen businesses have lackluster sales around the holidays, even though they have great products or services that would be useful to their customers and perfect for the season. If you don't want to be one of those businesses, make sure you start your holiday marketing early and prepare your strategy so that when it comes time for your customers to decide on which holiday gifts to buy, you'll already be top of mind. Here's how to do it right.