It’s that time of year again when we all go out in droves to shop on Black Friday. With the rise of social media, more and more people are shopping online and have been doing so since before it was even known as Black Friday. Last year, an estimated $8.9 billion was spent online on Black Friday alone, and this year, many are expecting an even higher total due to the rise in mobile shopping options. If you want to boost your online sales this Black Friday, follow these five tips to ensure your customers know what you offer.

A picture can say a thousand words, but if your eCommerce product photography isn't up to snuff, none of your product descriptions will matter. Bad product photography can make your store look cheap and unprofessional. Keep these five product photography rules in mind as you prepare for the holiday season and update your store inventory.